Meet Claudia Pérez

I'm Claudia Pérez, founder of Optivize Partners and an operations leader with over 15 years of experience helping businesses grow smarter, improve retention, and operate more efficiently. My background includes senior leadership roles in project operations and customer experience within U.S.-based marketing and service organizations.

Throughout my career, I've led cross-functional teams, managed large-scale projects from strategy to execution, and implemented scalable systems that improved performance and reduced customer churn. I specialize in aligning operational structure with customer-focused strategies to drive sustainable, long-term growth.

I've designed behavior-driven retention programs, optimized workflows, and built communication frameworks that strengthen engagement and increase lifetime value. Fluent in English, Spanish, and Italian, I bring a multicultural and strategic perspective to building systems that truly work, whether you're launching a subscription model, refining internal processes, or developing leadership capabilities.

At Optivize Partners, I combine operational clarity with a customer-first mindset to help founders, executives, and teams scale with confidence, working smarter, not harder.