Meet Claudia Pérez

I'm Claudia Pérez, founder of Optivize Partners and an operations leader with over 15 years of experience helping businesses grow smarter, retain longer, and operate with greater efficiency. My background spans senior leadership roles in project operations and customer service across U.S.-based marketing firms.

I've led multi-team project execution, implemented scalable workflows, and designed customer retention strategies that directly reduced churn and improved long-term value. As Director of Project Operations at AG Marketing, I've overseen large-scale initiatives from concept to delivery, aligning strategic planning with real-world execution.

Prior to that, I helped EGOSI Marketing boost customer engagement and reduce attrition by designing behavior-driven loyalty programs and communication flows. Fluent in English, Spanish, and Italian, I bring a multicultural approach to building sustainable systems that work—whether you're launching a new subscription model, streamlining operations, or training leadership teams to grow confidently.

At Optivize Partners, I combine operational clarity with customer-first strategy to help founders, executives, and teams work smarter—not harder.